Everyone knows music streaming sites like Spotify simply do not create revenue for artists when the music is offered for free. It’s the nature of streaming. A flat monthly fee to stream as much as you want doesn’t exactly scream “cash-cow” for anyone. Jay- Z’s “Tidal” is a music streaming platform owned by artists and another option for pedestrians. Cool. I’m all for it especially after hearing about how negligible the returns are from Spotify for a musician friend. Between the premium offer of access to lossless files (with a $19.99 per month subscription) and rumored potential for previously unseen content from artists, clips from live shows, interviews and an artist run blog, it’s a pretty interesting offer. It just rings a bit hollow when the artists post tweets that sound similar to non-profit foundation support instead of a paid service.
The biggest question is, “Is this all worth $19.99 a month?” Short answer: depends on who you are. If you’re an audiophile who prefers access to lossless files and has decent enough headphones, sure. Now, I’m still a novice in the world of music technology but from what I understand, MP3s and other lossy formats have bytes of audio information missing from the file, making it sound not as multi-dimensional as a lossless file such as the quality found on CDs. The process of compression usually involves the removal of “unimportant” sounds and overtones seem to go first. (Somebody correct me if that’s not quite right!)
Now, that sounds all well and dandy but hearing the difference sometimes requires a little more than the file. First, you’d need some boss-ass headphones. Some tend to say even the jack will effect the quality of the sound. Second thing is, the size of these puppies. MP3s are compressed so you can fit a bunch on a phone, iPod, computer or other device. Lossless files are fucking big. Streaming a big file on your wifi just sounds like you’d annoy your household for monopolizing so much bandwidth when your roommate is trying to watch The X-Files before Netflix removes it. The struggle is real. Streaming from your phone using a data plan just sounds fucking expensive. I mean maybe after I pay off my student loans. Sure.
It looks like this $19.99 a month subscription is primarily intended for audiophiles with pretty decent equipment to begin with. Joe who is used to hearing Taylor Swift and Nicki Minaj on YouTube at work with $3.00 Walmart headphones might not give 1/10 of a fuck but a music nerd probably will. It just doesn’t seem to be the angle they’re taking with the relaunch marketing. It’s still relatively early but I will say how it will do compared to its competitors Spotify, GooglePlay and and Apple’s Beats Music. I’m going to enjoy this 30 day free trial for the short time I have it.